Work Experience
Shook and Fletcher Services
Corporate Communications Manager
In this role, I am responsible for overseeing and managing a company's internal and external communications. I work to ensure that the company's messaging is consistent and effective across all channels, including press releases, social media, internal newsletters, and stakeholder communications. I also often collaborate with various departments to ensure that information is accurately conveyed and that the company's reputation is maintained or enhanced.
Encompass Health
Recruitment Marketing Strategist
I created and executed marketing strategies specifically tailored to reach potential candidates who are a good fit for the hospital’s unique needs. As a strategist, I used a mix of digital and traditional marketing techniques, such as social media campaigns, content marketing, job board postings, and employer branding initiatives, to highlight the hospital's work environment, culture, and career opportunities. This involved working closely with the HR and recruitment teams to understand staffing needs and develop targeted campaigns that appeal to healthcare professionals, such as therapists, nurses, and administrative staff.
University of Montevallo
Freelance Writer
As a freelance writer working for the University of Montevallo, I create a variety of content that supports the institution's communication, marketing, and academic goals. This role involved writing articles, blog posts, newsletters, social media content, and promotional materials that highlight the university's achievements, academic programs, faculty expertise, and student success stories.
I was responsible for coordinating and scheduling the broadcast of advertisements, promotions, and other content to ensure smooth and efficient operation. In this role, I managed the daily traffic logs, which detail the timing and placement of ads and other programming elements within the station's schedule.
Cumulus Media
Traffic Manager
Education
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Master of Arts in Integrated Marketing Communication
University of West Alabama
Bachelor of Arts in Communication
Berea College
Minor: African/African American Studies and Broadcast Journalism
Skills & Expertise
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Strategic communication planning
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Brand management and messaging
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Content creation (press releases, website copy, social media)
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Digital and social media management
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Proficiency in design software (Adobe Creative Suite, Canva)
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Excellent written and verbal communication
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Cross-functional collaboration
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Project management and prioritization
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Active listening and comprehension
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Ability to travel for business purposes